Group Social Media Manager

About the Role

Group Social Media Manager

Great British Drinks Company

Salary: £35,000–£40,000 per annum (depending on experience)

Location: Yorkshire or Warwickshire (Hybrid/Remote considered)

Hours: Full-time, 40 hours per week

Join one of the UK's most exciting brewery groups.

Are you a creative social media professional with a passion for storytelling, content creation and building engaged online communities?

Great British Drinks Company is home to some of Britain's most iconic breweries and craft beer brands, including Black Sheep Brewery, Purity Brewing, Saltaire Brewery, Magic Rock, North Brewing and Brew By Numbers. As our portfolio continues to grow, we're looking for an experienced Group Social Media Manager to take our digital presence to the next level.

This is a hands-on role for someone who loves creating engaging content, spotting trends and bringing brands to life. You'll have the opportunity to shape the voice of multiple well-known brands, capture content across our breweries, taprooms and events, and play a key role in growing our audiences and driving customer engagement.

If you're passionate about social media, confident behind the camera and full of creative ideas, we'd love to hear from you.

About the Role

As Group Social Media Manager, you'll lead the planning, creation and delivery of content across our portfolio of brewery, venue and visitor attraction social channels.

Working closely with our Marketing, Commercial and E-commerce teams, you'll develop engaging campaigns that increase brand awareness, grow our communities, drive visitors to our taprooms and online shop, and support wider business objectives.

No two days are the same. One day you could be filming behind the scenes at one of our breweries, the next covering a beer festival, launching a new product or creating content from one of our bars or taprooms.

Key ResponsibilitiesSocial Media Management

• Manage our social media channels across Instagram, Facebook, TikTok, LinkedIn and emerging platforms.
• Develop and deliver a social media strategy aligned with business goals.
• Plan, create and schedule engaging daily content across multiple brands.
• Grow audiences, increase engagement and build online communities.
• Respond to comments and messages in a timely and professional manner.
• Monitor trends, conversations and competitor activity.
• Manage paid social campaigns and optimise performance.
• Analyse performance and provide regular insights and recommendations.

Content Creation

• Capture and produce high-quality photography, video, Reels and Stories.
• Create engaging content that reflects each brand's unique personality and tone of voice.
• Manage an organised content calendar.
• Work collaboratively with the Marketing and Commercial teams to develop creative campaigns and digital assets.
• Produce content for our e-commerce channels and website.
• Attend brewery launches, festivals, trade events and taproom activities to capture live content.
• Ensure content is consistent, on-brand and optimised for digital performance.

Marketing Support

• Support wider marketing campaigns and brand activations.
• Assist with trade shows and industry events.
• Coordinate influencer collaborations and creator partnerships.
• Stay up to date with the latest social media trends, tools and best practice.
• Support wider digital marketing reporting and campaign analysis.

About You

You'll be a creative, organised and proactive marketer who enjoys taking ownership and isn't afraid to get stuck in.

You'll be just as comfortable planning strategy as you are filming content, editing videos and engaging with online communities.

Essential Skills & Experience

• Minimum two years' experience in a Social Media Manager or similar digital marketing role.
• Demonstrable success managing and growing social media channels.
• Excellent photography, videography and content creation skills.
• Strong copywriting and storytelling ability.
• Experience using Adobe Creative Suite.
• Knowledge of SEO, Google Analytics and paid social advertising.
• Excellent organisational skills with the ability to manage multiple projects.
• Full UK driving licence and access to your own vehicle (business mileage paid).

Desirable

• Experience with Meta Business Suite, Shopify and Hootsuite.
• Video editing skills using Premiere Pro.
• Experience with Photoshop and InDesign.
• A passion for beer, hospitality, food or lifestyle brands.

What We Offer

• Interested in this role?

  Apply for Group Social Media Manager at Great British Drinks Company directly on their website.

  Apply on Great British Drinks Company's Website →

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