Marketing Executive  

About Us  

We are a leading business in the landscaping and construction sector, renowned for delivering high-quality outdoor environments and infrastructure solutions. Our projects range from residential gardens to commercial developments and public realm improvements. We’re looking for a dynamic Marketing Executive to help grow our brand presence and generate high-quality leads across digital and offline channels.

Job Purpose  

The Marketing Executive will support the development and execution of marketing strategies and campaigns that promote our landscaping and construction services. This role involves content creation, campaign management, digital marketing, and coordination of marketing activities to build brand awareness, engage target audiences, and drive business growth.

Key Responsibilities  

• Campaign Management: Plan and execute targeted marketing campaigns to generate leads and promote company services.

• Content Creation: Develop engaging content for websites, brochures, email newsletters, and social media platforms tailored to the construction and landscaping audience.

• Digital Marketing: Manage SEO/SEM, paid ads (Google Ads, Meta), and website updates; monitor and report on performance analytics.

• Social Media: Create, schedule, and monitor posts across social platforms including LinkedIn, Instagram, and Facebook.

• CRM and Email Marketing: Use CRM tools (e.g., HubSpot, Salesforce) to manage contact databases and execute email marketing campaigns.

• Brand Management: Ensure all marketing materials are on-brand and consistent in style, tone, and message.

• Event Coordination: Support the planning and promotion of trade shows, expos, networking events, and open days.

• Market Research: Monitor market trends, competitor activities, and customer insights to inform campaign planning.

• Collaboration: Work closely with sales, operations, and design teams to align marketing initiatives with business goals.

Essential Skills & Qualifications  

• Degree in Marketing, Communications, Business, or a related field.

• 2+ years of experience in a marketing role, preferably within construction, landscaping, architecture, or similar industries.

• Strong understanding of digital marketing channels and tools.

• Excellent writing, editing, and communication skills.

• Proficiency with tools such as Adobe Creative Suite, Canva, WordPress, Google Analytics, and Microsoft Office.

• Self-motivated with strong project management and organizational skills.

• Creative thinker with attention to detail and the ability to handle multiple projects simultaneously.

Desirable  

• Knowledge of construction industry terminology and trends.

• Photography and videography skills for project documentation and social content.

• Experience working with trade publications and PR agencies.

• Familiarity with tender and bid support from a marketing perspective.

Why Join Us?  

• Be part of a fast-growing business.

• Work on exciting, high-profile landscaping and construction projects.

• Collaborative and supportive team culture.

• Opportunities for professional development and career progression.

Tagged as: marketing, sales